Online share-purchase platform
First platform of its kind in Central and French-speaking West Africa
Client · Insurance
Groupe Activa : Mobile apps and web platform for customers and sales agents
Groupe Activa wanted to accelerate the digitisation of its customer relationship. On the customer side, policyholders view their contracts, report claims and get online quotes. On the sales side, agents register prospects, offer insurance products and see their clients’ activity history.
- Client
- Groupe Activa
- Sector
- Insurance · Douala, Cameroon
- Expertise involved
- Web and mobile · Digital transformation
What matters
Apps published on Play Store and App Store.
Context and challenges
- An existing web platform that was not sufficient.
- A desire to reach a new customer base.
- A well-defined specification.
- Three priorities: pay policies online, make claim reporting easier, grow and supervise the sales force.
Our approach
- Two weeks of scoping to define user stories.
- Feature validation and design, product roadmap.
- Grouping into batches, prioritisation and sprint planning.
- Development following the plan set by the product owners, in Agile mode, with testing of data migrations and features.
Results for the client
- A mobile app available on Play Store and App Store.
- A feature catalogue defined for customers and visitors.
- A proven methodology for developing new features.
- A maintenance set-up that meets standards.
More work
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Product roadmap scoping and new module development
A validated product roadmap and modules delivered to clients across Africa
Contact
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