Product built by IniMov · Customer loyalty

Fid'Nkap : Loyalty platform and online voucher sales

Fid'Nkap was a 100% digital platform with a web interface and a mobile app on Play Store and App Store. It let merchants retain customers by awarding points or cash, build their visibility and sell vouchers with online mobile-money payment.

Product built by IniMov
Fid'Nkap
Sector
Customer loyalty · Douala, Cameroon
Expertise involved
Web and mobile · Digital transformation

A product designed and launched by IniMov, now discontinued. We present it here as a demonstration of our ability to build complex platforms end to end.

What matters

Over 50 partner merchants in Douala, the pilot area.

Context and challenges

  • Many merchants lacked visibility and effective tools to retain consumers.
  • Few loyalty solutions were available on the market.
  • Four priorities: a product roadmap aligned with field feedback, a back-office web platform for merchants, a simple mobile app for consumers, an effective value proposition for the whole ecosystem.

Our approach

  • Design and validation of the idea and value proposition.
  • Identification of merchants’ pain points in customer relationships.
  • Business model and macro-feature definition, then user-story specification.
  • Prototype development with our innovation process: Agile methodology, continuous integration, a demo every two weeks.

Results for the client

  • A structured product launch strategy.
  • A solution available to consumers on Play Store and App Store.
  • A merchant training plan including marketing.
  • Over 50 partner merchants, mainly in Douala, the pilot area.
  • Merchant and consumer feedback quickly integrated into later releases.

Key features

  • Loyalty points or cash accumulated with every purchase
  • Vouchers sold at a benefit (e.g. a 10,000 F voucher sold for 8,000 F)
  • Targeted SMS marketing (gender, age, neighbourhood, city, last visit date)
  • Merchant announcements and “featured merchant” placement
  • Referral programme with points for the sponsor
  • Digital visibility: search by sector and directions
  • Customer tiers on three levels set by the merchant
  • Analytics reports: profile of loyal customers, best-selling products

More work

Contact

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